EXPERIENCE

FREELANCE EXECUTIVE PRODUCER 2024 - PRESENT

Producing all forms of content across all media and budgets.

EVOKE GROUP/INIZIO 2022 – 2024

Executive Producer, Head of North American Production

Provided vision, strategy and leadership to create a centralized, full service, multi-media content production department servicing North America and international offices for leading global health care marketing network.

AETNA/CVS, THE AGENCY 2017 – 2022

Senior Director, General Manager

Hired by CMO and top management to create a full service, best-in-class, in-house agency. Provided vision,  strategy and leadership to transform a creative services studio into a profit generating, fee for service, content  creation and execution model. Created efficient, scalable operational processes and visibility. Worked closely  with Procurement to eliminate outside expenditures while scaling high quality agile in-house content creation  services (digital, video, print, content studio, creative strategy, accessibility/usability), resulting in enterprise cost  avoidance ($20M) and increased revenue ($10M). Hired and mentored staff of 200+ diverse teams and  managers. Managed the integration of two Fortune 500 company’s complex marketing execution needs.

DIGITAS 2006 – 2016

Senior Vice President, Global Head of Production

Provided the vision, strategy and leadership to create best-in-class, profit-generating, multi-media production  departments and studios in all offices of this Publicis Groupe digital ad agency network. Provided global  production oversight for all Digitas offices and multinational accounts. Partnered with top agency management  and creative leadership to ensure high standards in production while achieving profitability and maintaining  compliance and transparency. Worked with top management to help develop, streamline and execute business  plan designed to integrate multi-media production capabilities across holding company units to drive yearly  revenue growth. Established a unique, talent-driven and diverse team culture with successful career paths which  resulted in high staff retention rates.

LANA’I PRODUCTIONS, INC. 2001 - 2006

Founder and Executive Producer

Established this independent production company as an early vendor to digital ad agencies, producing marketing  content specifically designed for online distribution.

J. WALTER THOMPSON, NEW YORK 1998 - 2001

Partner, Senior Producer

Produced multi-media advertising campaigns for Fortune 500 clients.

BBDO WORLDWIDE, NEW YORK 1993 - 1998

Producer

Produced TV advertising campaigns for Fortune 500 clients.